The Power of Direct Marketing with Brian Kurtz

The Power of Direct Marketing with Brian Kurtz

Since starting his journey with Boardroom Inc. (then known as Boardroom Reports Inc.) in the 1980s, Brian Kurtz came a long way transitioning between physical and digital forms of direct marketing. 

Brian Kurtz devoted his career to becoming not only the ultimate student of direct marketing but also to the principles that drive business relationships, many of which he gleaned from his mentor of all mentors, Martin (Marty) Edelston, and nowadays is known as one of the world-famous direct response marketers, selling over 2 billion newsletters and mails.

On this week’s episode, Nick dives into Brian's journey- as a direct marketer,- how the industry has changed over the years and also the importance of digital and physical direct marketing.

HIGHLIGHTS:

  • Find out how Brian got into the industry and how it changed over the years
  • What is a “magalogue” and “bookalogue”
  • Is marketing “cyclical” and what does it mean
  • Who does Brian look up to nowadays
  • Get an insight into Brain’s new book - “Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing”
  • FInd out about the importance of attraction, retention and conversion especially in monthly subscription marketing

RESOURCES:

Leverage is an on-demand outsourcing platform that helps business owners and entrepreneurs scale without the pain, cost, and risk of hiring. With a team of vetted experts spanning across all areas of marketing and growth, we serve as an agile extension to your team—allowing you to get more done in less time.

The goal of the Leverage Podcast is simple: to learn from the best and discover how we can all be more productive, build a more fruitful business, and live a better life.

Leverage’s Founder and CEO, Nick Sonnenberg, is the host of the Leverage Podcast. With a background in data science, high-frequency algorithmic trading and business efficiency consulting, Nick has an innovative mind and is obsessed with learning from the people around him. Join him each week as he interviews fellow entrepreneurs, thought leaders, and leading experts to discuss everything from marketing secrets to new technologies to life as an entrepreneur.

Published: Sep 24, 2019
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