Leverage Select: Peter Shankman’s Productivity Hacks

Leverage Select: Peter Shankman’s Productivity Hacks

This week we pull a popular episode back from the archives!

Leverage podcast featuring Peter Shankman, public relations master, best-selling author and host of the #1 ADHD Podcast Faster Than Normal.

Peter Shankman lives a faster than normal life and rocks it. He’s an uber-successful entrepreneur, public relations master, best-selling author, host of the #1 ADHD Podcast “Faster Than Normal,” and single-dad to his 5-year old daughter. Not to mention a licensed skydiver, marathon runner, Ironman participant and Peloton junkie. It’s not that he has more time on his hands, he’s learned how to leverage his ADHD and use it as a gift.

It all started in the mid-90’s when Peter was in an online chatroom and was encouraged to apply to a newsroom start-up. With minimal experience outside of a journalism degree, Peter helped build the largest digital online newsroom in the world — AOL — in just 3 years.

In the wake of the dot-com boom, with the priceless experience gained from AOL, Peter wanted to start a PR firm. The only problem was… he had no money. With the upcoming release of the movie “Titanic,” Peter had the idea to take his rent money and get 500 t-shirts made with the quote “It Sank. Get Over It.” and sell them in Times Square. He sold out in 6 hours.

Taking the t-shirts online, he cleared $100,000 in under two months. Enough money to start his PR firm.

Peter hasn’t slowed down since. To what does he attribute his success? In his mid-30’s Peter was diagnosed with ADHD, and learning how to “drive” his faster than normal brain has been a game-changer.

“When you’re driving a faster brain — just like when you’re driving a Lamborghini — you have to know how to drive it.”

Here are 5 productivity hacks that helped Peter leverage his best life:

- Discipline
- Systems and Processes
- Structured Days
- Wake-up Early,
- Workout

Leverage is an on-demand outsourcing platform that helps business owners and entrepreneurs scale without the pain, cost, and risk of hiring. With a team of vetted experts spanning across all areas of marketing and growth, we serve as an agile extension to your team—allowing you to get more done in less time.

The goal of the Leverage Podcast is simple: to learn from the best and discover how we can all be more productive, build a more fruitful business, and live a better life.

Leverage’s Founder and CEO, Nick Sonnenberg, is the host of the Leverage Podcast. With a background in data science, high-frequency algorithmic trading and business efficiency consulting, Nick has an innovative mind and is obsessed with learning from the people around him. Join him each week as he interviews fellow entrepreneurs, thought leaders, and leading experts to discuss everything from marketing secrets to new technologies to life as an entrepreneur.

Published: Jul 3, 2019
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