Wealth Management: How to Set Yourself Up for Financial Success

Interview with founder, author, speaker and financial advisor Ryan Heath

Ryan is a longtime Leverage client and a highly experienced financial advisor. We try to get him on the line as often as we can to pick his brain about the market, and we wanted to share his valuable insights with the rest of the world.

Ryan’s background and primary focus is in wealth management, or how to properly manage your $ to make $.

He is a Partner at Copperleaf Capital and co-founder of AE Wealth Management, valued over $4 billion in assets.

Let’s just say Ryan knows what he’s doing. And he does it the right way.

His focus is on staying in front of the industry. Rather than waiting for harsh regulations to determine what is “right” or “legally acceptable,” Ryan seeks to reduce conflicts of interest and promotes transparency in every aspect of the client relationship.


A good way to stay in front of the industry is to know what’s coming in the future.

In his opinion, there is a looming crackdown on revenue sharing arrangements. What is revenue sharing? Let’s use this example.

ABC financial is a BIG firm and they have a “preferred” provider list that they refer their clients to regularly. In order to get onto ABC financial’s list, they ask companies to pay a fee, sometimes millions in order to get top shelf placement.

Another example is Payola. In the 1950’s there was a debacle in which a famous DJ was taking money from record producers in exchange for airtime (a tactic now called Payola). He was charged by the FCC and sent to prison.

Airwaves are protected, but your financial advice is not.

Ryan’s focus is to give advice based on merit, not based on payouts.

“Only 1% of the industry operates based on merit. We are part of the 1%, because we believe people should give honest advice.”

– Ryan Heath


Everybody wants to know WHAT the deal is with the whole cryptocurrency phenomenon we have among us. So naturally, we asked Ryan.

He suggests this is probably the first iteration of many, and he wouldn’t be surprised if a few of the crypto companies team together to create one strong currency. Hmm…interesting.

Right now, he tells his clients if they are investing in crypto, this is investing in SPECULATION…and it is important to know the difference. It’s not the same as investing in a stock like Apple per se, because there’s not a specific, proven, operating business.

Therefore you should be using these types of investments as “extra,”’ investments IF you have money to invest that goes above and beyond your base plan.


The primary difference between a Roth account and ALL the others, is that you put in money after you pay the tax on the money, then you grow tax free and never pay taxes again. Yes, we said never, as long as you follow the rules. You can even take it out tax free.

And, there are ROTH versions of most of these types of accounts.

How to look at it: If you were a farmer are you going to pay tax on the seed at the store or the harvest when it comes in and most ppl would choose the seed … bc you know it should at least come back to you if not make even more profit.

Most ppl are moving towards Roth accounts, I.e. pay the piper and be done with it.


There’s a difference between your risk tolerance and capacity. The former being what you are willing and comfortable risking and the latter being how much you are actually capable of risking.

There is also a difference between risk and volatility in the market.

  • Risk is if an investment could implode at any moment
  • Volatility means the price moves up and down frequently, but the investment most likely won’t implode

Ex: Apple is a volatile stock because it fluctuates, but more than likely it isn’t going to completely dissolve.


Wealth is built through slow and steady investments. Forget the big, risky investments and focus on the steady ones that promise decent returns. Even by working with billionaires, Ryan notes that most of their investments are extremely conservative.

He also suggests going with someone you trust.

There are a lot of robo-investors or automated tools out there that can get you started and if you’re looking to invest $50/mo or start small, then those can get the job done. But, they don’t replace a person and the ability to dig deep into what fits each client’s needs and interests, so once your portfolio begins to grow it is important to have a trusted advisor to guide you.


If you want more of this sage advice, you can read his book Life. Perfected. It was an instant Amazon best seller, hitting the #1 list on retirement planning in the print and digital edition. The goal of the book was to take complex financial matters and make it simple for everyone to understand.

Money should be a catalyst that allows you to live your life to perfection. Not the only thing we’re striving for.

100% of book proceeds are donated to the Make a Wish Foundation.

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