Everyone knows they should be putting out content, but actually getting it done is harder and more time-consuming than most of us would like.
As a business owner, you’ve got better things to do than pound out blog posts all day. And unless you have a full-time writer on staff, your team probably doesn’t want to spend their time writing content either.
We recognize that this is not only a problem for our busy clients but an opportunity for us to save them significant amounts of time, allowing them to focus on their unique abilities and the stuff that makes their business money — while we have our experts take care of the rest.
We’ve created a number of different “content machines” over the years at Leverage, but in the end, we’ve settled on four simple methods that allow us to produce amazing, personalized, unique content for our clients with or without their input.
Here are the four best methods for creating a content machine that runs on autopilot.
Method #1: Audio recordings and voice messages
We’ve said it before and we’ll say it again: Creating content is only worthwhile if it’s valuable!
The best way to create valuable content is to make it unique, practical, interesting, and tailored to your audience. And one of the best ways for us to do that is to consult YOU! As a business owner, you are an expert in your niche. You have the ideas that people need and want to hear — so one of the best ways to create amazing content is to start right there.
Now, that doesn’t mean you need to write the content or publish it. That would defeat the purpose of this whole “machine” thing we’re working for, wouldn’t it? No, your role in this method is to simply supply the ideas as they come to you.
In our experience, most business owners have tons of ideas floating around in their head, but getting them down on paper and making use of them is the real problem. To make this a seamless and easy process for our clients, we can set up an automated system that will turn an audio recording into a piece of written content within just a few days.
Here’s how it works…
- You install a simple voice recording app on your phone.
- As ideas come to you, you pull out your phone, record yourself talking about the idea into the app, then press a button. Your job is now done!
- When you finish the recording, the app will start transcribing it for us to use.
- When the transcription is done, it is automatically sent to our team of writers.
- One of our writers will then write your thoughts into a blog, article, or whatever form of content you’re looking for.
- We’ll then edit the post, add images, pull out interesting quotes, create social media posts — whatever you need.
- Finally, we’ll post it and promote it.
With this automated process, you can turn five minutes of your time into a unique blog post or article that has your individual spin on it. These are your original thoughts and ideas — not just someone writer regurgitating another article they found on Google.
But what if you don’t like talking into your phone? We get it, it can be awkward sometimes. That’s why we have three other methods…
Method #2: Repurposing content and other materials
This method is one of the most efficient ways to create content as there is virtually no time spent by you or your team. With repurposing, you can double, triple, or even quadruple the value and impact you get from one piece of content.
Here are just a few examples of ways you might be able to repurpose content:
- Turning your YouTube videos into blog posts or articles
- Turning an old email sequence into a series of blog posts or social media posts
- Turning a podcast into a blog post or article
- Turning a presentation into a blog post or article
There is one obvious problem with this method, though…
“What if I don’t have any other content to repurpose?!”
Not to worry. Let’s look at some other things you likely do have that you could repurpose into valuable content for your audience.
- Meeting notes
- Recordings or transcripts from meetings and other calls
- Documents, records, and results from a project
- Any internal company processes you’d like to highlight (sounds familiar…)
- Notes or recordings from industry events and speakers
Chances are, some aspect of your everyday work is interesting to your audience and it could create some valuable content. Whatever it is, you can simply send it to the Leverage team and we’ll take care of the rest.
This process works just like the one above. We’ll set up a system where you can upload files and documents, they’ll get automatically sent to us, and we take care of the rest.
In some cases, we can also set up systems to automatically set this process in motion when you publish a piece of content. For example, when a YouTube video goes live, it will automatically be sent to us and you’ll have a blog post ready in just a few days. Whatever your situation is, we can create a custom process that works for you and your team.
Pro Tip: Although not required, we do recommend creating a style guide if you’re looking to create a lot of content. This is something we can help create to ensure that all of your content is on brand and looks/feels uniform, regardless of who is writing it.
Method #3: Utilize your network!
Our third method is a brilliant hybrid of networking and content creation that can be invaluable for both your business and your professional network.
This one is simple. Utilize your network to create content for you!
When you’re talking with other industry leaders in your space, ask them if they’d like to contribute to your blog or write an article with you. Tell them you’ll handle all the writing if they can supply you with some ideas. Plus, you’ll mention them and add a link to their website.
Why wouldn’t they take you up on this offer?
This process can work in a few different ways. First, we can reach out to people in your niche or industry to see if they’re interested in helping with a guest post. If they are interested, we’ll meet with them to discuss the idea, write it up, and get it posted.
The other way it can work is that you send us the specific people you’d like to work with. This could be an email intro or a name that we’ll reach out to. This way, you can hand-select who you want to feature in your content and what you want to talk about.
This turns the process into a valuable networking tool as well. After all, you’re doing them a favor by highlighting their business and writing the article for them. It’s a great way to start valuable connections with other industry leaders.
In many cases, you’ll also have the opportunity to write a guest post on their blog or article column, which will give you some additional exposure — making it a win-win!
Method #4: Scheduled content meetings
This is one of our favorite methods and something that we’ve actually talked about on this blog before!
The idea here is to schedule a meeting at regular intervals with a writer who can pull ideas from you and turn them into content.
This is a great method for anyone who doesn’t like the idea of sending a recording, finding files to upload, or simply doesn’t know what they want to write about. Our writers can ask you questions to pull content from you, whether you have ideas or not!
You can check out our other blog post on this topic for more info, but this method is simple and can generate tons of unique, valuable content from just a couple hours of your time. A quick weekly or monthly meeting can handle all of your content needs for the entire year. (Seriously!)
And the best part about this method is that all you need to do is show up! Whether you have ideas or not, we’ll help you craft valuable content just by having a conversation.
And there you have it! Our top four methods for creating a content machine that runs with or without your involvement.
You’re welcome to choose one method or all of them, and we can easily customize any of these methods to your specific needs and preferences. Regardless of which method you choose, you’ll be able to sit back and relax while the Leverage team takes care of all of your content needs.
For Leverage Clients:
If you’d like the Leverage marketing team to create a content machine for you, simply copy and paste the title below onto your next task and add any other relevant information to the description. For this project, we’ll want to start by scheduling a discovery call to discuss your specific needs and what kind of process would suit you best.
TASK TITLE: Content Machine from Leverage Blog
Click here to submit your task now!
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